Gear 01
Gather
We audit your website, ads and organic channels and write down your current numbers. You get your current situation in black and white, so every later result has something to compare against.
Free audit
Helping car dealerships and importers attract serious buyers.
We connect advertising, website conversion and sales follow-up into one system we manage and improve every month.
- More qualified enquiries
- Faster follow-up
- More vehicles sold
Built around how you sell
Different automotive businesses need different growth systems.
A dealership selling available stock and an importer sourcing vehicles to order do not have the same sales process. Choose the model closest to yours.
Where it stalls
Where are your sales opportunities getting lost?
Three places between the first click and the next sales step that we look at first.
Enquiries without real buying intent
Forms and calls that never lead to a viewing or an offer take up your sales team's time and blur what the ad budget is actually buying.
Contacts that aren't followed up in time
When the first reply and the follow-up after an offer depend on someone remembering, interested buyers cool off in the meantime.
Marketing with no clear link to sales
Without tying enquiries to viewings, offers and sales, it's hard to tell which spend brings buyers and which only brings traffic.
The systemStatus: Active
The Five Gears System.
From the first audit to automation. Five gears we run as one connected system.
Gear 02
Establish
We update or build your website and set up tracking, with SEO and AI search basics in place. You get a new digital system installed, with the right tracking and the data in your own accounts.
Websites
Gear 03
Attract
We run Google and Meta ads and work on SEO, AI search and email, with the focus on the channels that bring profit. You get more enquiries from real buyers.
Demand
Gear 04
Refine
Every month we review what sold and what it cost, then move budget to what sells. You get an optimized budget and more of the channels that work.
Gear 05
Systemize
Once it all works, repeatable tasks get automated: the first reply, lead assignment and follow-up. Drafts first, your team approves. You get time back for selling.
Enquiry responseHow we work together
Managed and improved every month.
We turn the five gears into a practical plan for your business, then manage and improve the agreed activities each month, from attracting buyers to handling enquiries and following up.
A clear growth plan
Priorities based on your vehicle offering, market and sales process.
Connected execution
Advertising, website conversion and agreed follow-up workflows working together.
Regular reviews and improvements
A clear view of enquiry quality, sales progress and what to improve next.
- Scope
- The scope depends on your locations, markets and existing systems. Your team owns sales conversations and closing. DKmedia manages the agreed activities and workflows.
- Costs
- Monthly engagement. Initial setup, website builds, CRM implementation and custom integrations are scoped separately. Advertising spend and third-party tools are additional.
What we watch
Every month we read the same three dials.
How fast enquiries are answered, how many of them are real, and how many move on to a sales step. The numbers below are samples; yours are set after the Growth Review.
One-time projects
Infrastructure that supports growth.
If you need a new website, a CRM or connections between tools, we scope them as a separate project. What already works well becomes part of the system. Ongoing management and smaller improvements are part of the monthly engagement.
Website for a dealership or importer
Content architecture, build, forms and basic tracking.
Read more: Website for a dealership or importer
CRM implementation
Setting up your existing tool, statuses, users and handover to the team.
Read more: CRM implementation
Custom CRM or internal system
A specification first, then limited development in milestones.
Integrations and tracking
Forms, CRM, stock or ad platforms, in an agreed scope.
AI and automation setup
Workflows, templates, rules for handing over to a person, and a test mode.
Read more: AI and automation setup
A custom CRM is not a prerequisite.
We first check whether your current tools support the agreed process, and only suggest replacing something when there's a concrete limitation.
David Koznicov
DKMEDIA · Marketing & automation
Your partner
With me you're a client, not a number.
I'm David Koznicov, founder of DK Media. I lead each engagement personally, from the initial review to the monthly management. You get one plan and a clear split of responsibilities: I run the agreed system, you provide the offer, the data and the sales conversations.
From Growth Review to monthly management
- 01
Growth Review
Business model, bottlenecks, available data and whether working together makes sense.
- 02
Plan and proposal
Scope, infrastructure gaps, costs and responsibilities.
- 03
Setting up the foundation
Access, tracking and any projects needed. Timing depends on the actual scope.
- 04
Monthly management
Delivering priorities, reviewing enquiry quality and adjusting.
- 05
Review after 90 days
Results, economics and whether expanding makes sense.
Self-check · free
The Five Gears Check.
Five checks on your own business. Ten minutes. Nothing to fill in.
- Ads
- Website
- Tracking
- CRM
- Follow-up
Five parts of the system we look at together. The five checks below you can run yourself, in ten minutes.
- G
Check when your ad account last changed
Months means nobody is running it.
- E
Read your homepage's first five words on a phone
Does a stranger know what you sell and where?
- A
Time your own reply
Send an enquiry to your own site. Wait.
- R
Count the customers who bought three years ago
Multiply by your margin.
- S
Say your cost per lead out loud
Without looking it up.
FAQ
Answers to common questions.
No. First we check whether your current tools support the agreed process. We only suggest replacing something when there's a concrete limitation.
Let's find what's currently limiting your path to sales.
Tell me where you are today. I'll get back to you to arrange the Growth Review.