A CRM your salespeople open because it works the way they already do.
Most dealership CRMs are either an enterprise licence nobody logs into or a spreadsheet with a notebook next to it. I build the third thing: a CRM shaped to how your team already sells, with every enquiry in one list, the follow-up done automatically, and a finance view the owner actually reads.
- Every enquiry from web, portals, phone and WhatsApp in one list
- Salespeople, statuses and next actions, nothing more
- Follow-up after the test drive and at the replacement cycle, automatic
- Cost per lead and per sale, by channel, on one screen
No commitment · Reply within 24h · One client per region
Four signs the CRM you pay for is not the CRM you use.
The notebook on the desk
The licence is paid, the logins exist, and every salesperson keeps the real customers in a notebook or a WhatsApp thread.
Three inboxes, one enquiry
Web form to one address, mobile.de to another, WhatsApp on a phone. Nobody knows who replied.
Nobody follows up
Test drive, no purchase, filed. Three years later the customer buys their next car from a stranger on a portal.
The owner cannot see the money
Which channel produced which sale, and at what cost, lives in an agency report that arrives monthly and answers nothing.
The notebook on the desk is the real CRM.
Here is what I find when I walk into a dealership that already has a CRM. The licence is paid. The logins exist. And on every salesperson's desk there is a notebook, or a phone full of WhatsApp threads, where the actual customers live.
The CRM was built for a big dealer group with a business development centre and a process manual. Your team has four people and a forecourt. They do not enter data into a system that gives nothing back, and I do not blame them.
So I start from the other end. What does the salesperson need to see in the first five seconds, and what does the owner need to see on Friday afternoon? Everything else is left out.
Every enquiry in, every follow-up out, one screen for the owner.
Shaped to how your team already works, so they use it. Migrated from wherever your customers live today.
- 1Week 1
Every channel into one list
Web forms, portal emails, WhatsApp, missed calls, walk-ins typed in on a phone. Each with the car, the source and the time.
- 2Week 1
Statuses your team already uses
Salespeople, statuses and next actions named the way you name them. Existing leads migrated from the old CRM, spreadsheet or inbox.
- 3Week 2
Follow-up that runs on its own
Day two and day seven after a test drive. Three years after a sale, when the car is due a replacement. In your tone.
- 4Week 2
The finance view
Enquiries, cost per lead and cost per sale by channel, and who is closing what. The question every owner asks me, answered without a report.
Built for some dealerships. Not for all of them.
This is for you if
- You have two to fifteen salespeople and a CRM they do not open, or no CRM at all
- Enquiries arrive in more than one inbox and get forwarded by hand
- You have three years of past customers nobody has contacted
- You want to see cost per sale by channel without asking an agency
Probably not, if
- You are a dealer group with a BDC and a process manual, and the enterprise CRM is actually used
- You want a CRM but no automation, just a database
- Your salespeople will never type on a phone, not even a name
The dealership CRM, before and after.
| Today | With the system | |
|---|---|---|
| Where the customers live | Notebook, WhatsApp, three inboxes | One list, every channel, every car |
| Who replied | Nobody knows | The record shows the conversation and the three cars offered |
| After a test drive | Filed | Check-in day two, alternatives day seven |
| Three years after a sale | Nothing | Replacement message, in your tone, with their car's value |
| Owner's Friday question | An agency report next month | Cost per sale by channel, on one screen |
| Licence | Per seat, per year, unused | Tooling at a fraction of one licence, and you own the data |
One CRM, four salespeople, every enquiry in one place.
For an importer bringing cars in from Germany I built the site with live stock, the CRM, Meta and Google Ads, and Brevo for email, all connected. Enquiries that used to arrive in three inboxes now land in one list with the matching cars already attached. The team stayed semi-automated by choice, and replying and gathering cars takes 70 percent less time.
One importer, four salespeople. Your numbers depend on enquiry volume and how many channels we connect.
A CRM built around your team, connected to everything else.
- Every enquiry channel into one list
- Salespeople, statuses and next actions, named your way
- Existing leads migrated from CRM, spreadsheet or inbox
- AI reply and qualification written into the record
- Day-two and day-seven follow-up after a test drive
- Replacement-cycle message three years after a sale
- Email sequences through Brevo from the same list
- Finance view: cost per lead and per sale by channel
What it replaces
- The enterprise licence nobody logs into
- The notebook and the WhatsApp threads
- The agency report that answers nothing
A fixed price for the build and migration, then a monthly fee that covers the tooling and keeps the automations running. The tooling itself is a fraction of one enterprise licence, and the data is yours. You get the exact number after the free analysis.
Count the customers who bought three years ago.
This is the fourth check of the five, and the one with the biggest number attached. Even a folder of invoices will do.
Ten-second check
The money sitting in your own customer list.
- 1Pull the sales from three years ago from wherever they live.
- 2Count how many of those customers have heard from you since.
- 3Multiply the ones who have not by your average margin per car.
That number costs almost nothing to go and get. One message, in your own words, at the right time. The CRM sends it.
First I look at where your customers live today.
- 1Within 24h
You show me the notebook
Or the spreadsheet, or the CRM nobody opens. I look at where enquiries arrive and how many past customers were never contacted.
- 2Day 2 to 3
A 20-minute call with the number
The three-year customers times your margin, the channels to connect, and what the salesperson's screen would look like.
- 3Day 3 to 5
Scope, migration plan, price, in writing
Or a no, if a spreadsheet is honestly enough for your size. You keep the analysis either way.
Questions about the CRM.
With me you're a client, not a number.
I'm David Koznicov, founder of DK Media. I lead each engagement personally, from the initial review to the monthly management. You get one plan and a clear split of responsibilities: I run the agreed system, you provide the offer, the data and the sales conversations.
From Growth Review to monthly management
- 01
Growth Review
Business model, bottlenecks, available data and whether working together makes sense.
- 02
Plan and proposal
Scope, infrastructure gaps, costs and responsibilities.
- 03
Setting up the foundation
Access, tracking and any projects needed. Timing depends on the actual scope.
- 04
Monthly management
Delivering priorities, reviewing enquiry quality and adjusting.
- 05
Review after 90 days
Results, economics and whether expanding makes sense.
The first 90 days are for setting up, learning and improving. They are not a guaranteed payback period or a mandatory contract term; terms are set in the proposal.
The rest of the system
Let's find what's currently limiting your path to sales.
Tell me where you are today. I'll get back to you to arrange the Growth Review.
PS: The three-year customer count is the one number I would run today, before anything else on this page. It is usually the biggest and the cheapest to recover.