A practical approach to the work between marketing and sales.

I'm David Koznicov, founder of DKMEDIA. I work on the connections between automotive marketing, websites and the sales processes that follow an enquiry.

A campaign, a website and a CRM each handle part of the job. My focus is on how they work together: the information passed to the team, the next action and the outcome you can actually verify.

I lead the strategy and system design. The delivery plan makes clear who is involved, what is being built and how it will be handed over.

The Five Gears framework gives that work a structure: generate demand, engage buyers, activate opportunities, recover opportunities and scale what works.