Gear 01
Generate demand
Reach buyers with relevant campaigns, clear vehicle pages and an offer they can understand.
Demand
The Five Gears Operating System
Connect the journey from first enquiry to the next purchase.
Bring marketing, enquiry handling and customer follow-up into one working process. The Five Gears is the framework used to design, connect and improve the tools your business needs.
- 01Generate demand
- 02Engage buyers
- 03Activate opportunities
- 04Recover opportunities
- 05Scale what works
The offer
Yourwebsite,campaigns,inboxesandCRMeachhandlepartofthebuyerjourney.Theworkistoconnectthoseparts:whatinformationpassesbetweenthem,whoownsthenextactionandhowyouknowithappened.
How it fits together
A system built around your operation.
The Five Gears framework defines that work before implementation begins. The tools, integrations and rollout depend on your current setup and the scope we agree.
The five gears
Five modules, one working process.
Gear 02
Engage buyers
Capture the enquiry, keep the vehicle context and prepare a useful first response.
Enquiry response
Gear 03
Activate opportunities
Qualify the conversation, assign the right person and make the next step clear.
CRM & workflows
Gear 04
Recover opportunities
Keep open conversations visible and plan relevant contact after the first sale.
CRM & workflows
Gear 05
Scale what works
Review the journey from source to outcome and use the evidence to guide improvements.
Compatibility
Start with the tools your team already uses.
Existing CRM, inventory and manufacturer requirements are reviewed before the solution is scoped. Where integration is possible, the aim is to make the current operation work more coherently. Any replacement or custom development is discussed explicitly.
Some steps may require access to your website, advertising accounts, inventory feed or CRM. Dependencies and any third-party costs are documented before implementation.
- Website
- Advertising accounts
- Inventory feed
- CRM
How it runs
From the current journey to a system you can improve.
Map the current journey.
Identify where enquiries enter, who handles them and where the process becomes unclear.
How much of the process is connected
Step 1Step 2Step 3Step 4Step 5
The journey, mapped to improved
- GearsOne method from demand to measurement.
- 5
- Qualifying questionsTo understand a vehicle enquiry and prepare a useful next step.
- 6
- Weekly checksFor reviewing campaigns, vehicle pages and the enquiries they produce.
- 8
- New platforms requiredThe work starts with the systems you already use.
- 0
What you receive
A process your team can run.
A documented process, the agreed implementation, a practical handover and a clear view of what needs attention after launch. Ownership, licences, access and support are set out in the proposal.
A website can be scoped as a separate project. Ongoing campaign management and optimisation are agreed around the system and support you need.
FAQ
Questions before the first conversation.
The work may connect to your current CRM or improve the process around it. A new platform is considered only when there is a clear reason and an agreed scope.
