Automotive Insights
Practical notes on how dealerships attract buyers, handle enquiries and build better sales processes. Explore workflows, useful resources and examples of the work.
Featured
Lead generation
Facebook ads for car dealerships: stock, structure and tracking
Your live stock as ads, a campaign structure you can read at a glance, lead magnets and retargeting for buyers who are not ready yet, and tracking that tells Meta which enquiries became buyers.
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Lead generation
How to Get More Leads for a Car Dealership Without a Bigger Budget
Where enquiries come from, why so many are lost after the click, and the checks I run on every dealership to get more buyers from the ad budget it already spends.
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Lead response
Dealership Lead Response Time: How to Measure It and Fix It
What the research on online leads says, how to measure your own reply times, a test you can run on your own dealership this weekend, and how to fix what slows replies down.
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AI
AI for Car Dealerships: Four Places It Gives Your Team Time Back
Replying to enquiries, matching cars to a buyer's brief, follow-up that runs on its own, and watching prices and numbers. Where AI takes real work off a small team, and how to start safely.
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- ResourceInteractive tool
Live Enquiry Demo
Use a sample brief to see how vehicle preferences and available information can shape a prepared response.
Explore the demo - 5 Nov 2026Lead generation
Automotive Digital Marketing Agency: What to Expect and How to Choose
What an automotive digital marketing agency should do for a dealership or importer: services, metrics, and how to pick a partner that fixes the whole funnel.
Read - 5 Nov 2026Websites
Dealership Website Redesign Cost: What You Pay For
What drives dealership website redesign cost, how to budget for build, integrations and upkeep, and how to check the spend pays back in leads and sales.
Read - 5 Nov 2026Lead generation
Automotive Agency: What a Full-Service Partner Does for Dealers
What a full-service automotive agency does for dealers and importers: SEO, paid ads, email, CRO, AI and automation, and how to choose one that fits.
Read - 5 Nov 2026CRM and follow-up
Vehicle Importer CRM Setup: A Step-by-Step Guide
How to set up a CRM for a vehicle importer: map your process, clean your data, route leads, automate follow-up, and track the reports that find lost sales.
Read - 5 Nov 2026CRM and follow-up
Appointment Scheduling Automation for Car Dealers
How car dealers and importers automate test drive and service bookings: workflow design, routing, reminders, CRM links, privacy and the metrics worth tracking.
Read - 31 Oct 2026Lead response
Dealership BDC Process: Steps, Roles and Metrics
What a BDC is in automotive and how the dealership BDC process works, from first enquiry to handoff, follow-up, no-shows and the metrics to track.
Read - 27 Oct 2026CRM and follow-up
Facebook Lead Ads Integration for Car Dealers: Connect Leads to Your CRM
How to connect Facebook lead ads to your CRM, route leads to the right salesperson, fix sync failures and judge lead quality, written for car dealers and importers.
Read - 26 Oct 2026Lead generation
Vehicle Listing Ads Strategy for Dealers and Importers
A practical vehicle listing ads strategy for dealers and importers: eligibility, feed setup, Performance Max vs Standard Shopping, retargeting and lead follow-up.
Read - 23 Oct 2026Lead response
AI Call Scoring for Car Dealerships: How It Works and How to Start
AI call scoring grades every sales call at your dealership or import business. See how it works, what to score, legal basics and how to roll it out.
Read - 22 Oct 2026CRM and follow-up
Service Marketing Automation for Car Dealerships
How dealerships automate service marketing: reminders, win-back, post-sale follow-up and tracking, with a 30-day setup plan and the numbers to measure.
Read - 19 Oct 2026CRM and follow-up
CRM Implementation Cost in Automotive: What Dealers Pay
What does CRM implementation cost for a car dealership or importer? Real benchmarks, a line-by-line budget, timelines and the hidden costs to plan for.
Read - 18 Oct 2026Lead generation
Sales Funnel Audit for Automotive Dealers and Importers
How to run a sales funnel audit at your dealership or import business: six checks, benchmarks, a worked example and what to fix first to win more deals.
Read - 5 Oct 2026Lead generation
Facebook Ads vs Google Ads for Car Dealerships: Where Each One Wins
A dealer-first playbook for Facebook and Google ads: a 30/60/90 plan, CRM integration checklist, and budget rules to lower your cost-per-sale.
Read - 2 Oct 2026Lead response
Lead Routing for Car Dealerships: Every Enquiry to the Right Salesperson
Operations first playbook for dealerships: enforce 5 minute SLAs, use a 30/60/90 routing checklist, and track KPIs that lift conversion.
Read - 1 Oct 2026Websites
Sell More Cars: 90-Day Website Speed Playbook for Dealership VDPs
Conversion-first 90-day plan that links Core Web Vitals to VDP performance. Optimize images, scripts, and CDN. Start with a free audit to see results.
Read - 30 Sept 2026Lead response
90 Day Lead Nurturing for Dealerships: Fix Speed to Lead
Practical 90 day nurture for dealers that pairs 5–10 minute response SLAs with channel specific cadences, BDC routing and a setup checklist.
Read - 29 Sept 2026Lead generation
Cut Days to Sale for Fleets & Dealers: 2026 Lifecycle Remarketing Plan
Lifecycle-first remarketing that shortens days to sale for fleets and dealers. Combine telematics, unified condition reports, dynamic pricing, and auction...
Read - 28 Sept 2026CRM and follow-up
30 Day Call Tracking to CRM Pilot for Dealerships and Marketing Teams
Step by step plan to link call tracking with your CRM for marketing and IT teams, with webhooks, middleware options, and a 30 day dealer pilot.
Read - 27 Sept 2026Lead generation
Fix 92% Untraceable Sales with a GROAS Dashboard for Dealerships
Build a marketing dashboard for dealers that ties ad spend to gross per sold vehicle (GROAS), fixes attribution blind spots, and improves spend decisions.
Read - 26 Sept 2026Lead generation
Why Are My Dealership Ads Not Generating Leads? 4 Checks
Dealership ads getting clicks but no leads? Four checks on landing pages, inventory feeds, tracking and follow-up show where enquiries leak, in under an hour.
Read - 25 Sept 2026CRM and follow-up
Respond in Five Minutes: Operations First Dealership Marketing Automation
An operations first playbook for dealerships that pairs AI personalization with strict speed to lead rules. Use the checklist to respond within five...
Read - 24 Sept 2026Lead generation
Google Ads for car dealerships: structure, negatives and budget
Search by model family, Performance Max and vehicle ads where Google offers them in the EU, a negative keyword list you can paste today, and tracking that counts buyers.
Read - 24 Sept 2026Lead generation
Facebook ads for car dealerships: stock, structure and tracking
Your live stock as ads, a campaign structure you can read at a glance, lead magnets and retargeting for buyers who are not ready yet, and tracking that tells Meta which enquiries became buyers.
Read - 24 Sept 2026Lead generation
Car Importer Marketing: Fix the 3 Leaks Losing You Sales
Fix three funnel leaks—VDP and inventory feed, instant response, and offline conversion wiring. Automate ads, chat, and CRM to sell more imported cars....
Read - 23 Sept 2026CRM and follow-up
Cut WhatsApp Template Costs: 4 CRM Integration Routes for Dealerships
Practical 2026 playbook for dealerships and sales leaders: four integration routes, prep checklist, rollout steps, and how to avoid costly template bills.
Read - 22 Sept 2026Lead response
See Leads in 72 Hours: Missed Call Text Back for Small Businesses
Turn missed calls into replies or bookings quickly. Step-by-step setup, 15–20s ring timing, ready templates, compliance basics, KPIs, and a DKmedia checklist.
Read - 22 Sept 2026Lead generation
How to Get More Leads for a Car Dealership Without a Bigger Budget
Where enquiries come from, why so many are lost after the click, and the checks I run on every dealership to get more buyers from the ad budget it already spends.
Read - 15 Sept 2026Lead response
Dealership Lead Response Time: How to Measure It and Fix It
What the research on online leads says, how to measure your own reply times, a test you can run on your own dealership this weekend, and how to fix what slows replies down.
Read - 8 Sept 2026Lead generation
ChatGPT ads for car dealerships: what is live in Europe now
OpenAI opened self-serve ChatGPT ads in 31 European markets in August 2026. What a dealer can buy today, how it works, and the AI search work that pays off either way.
Read - 25 Jun 2026AI
AI for Car Dealerships: Four Places It Gives Your Team Time Back
Replying to enquiries, matching cars to a buyer's brief, follow-up that runs on its own, and watching prices and numbers. Where AI takes real work off a small team, and how to start safely.
Read - 25 Jun 2026CRM and follow-up
Car Dealership Follow-Up: The System That Keeps Every Buyer Talking
A reply within minutes, three qualifying questions, hot leads straight to sales, reminders after 48 hours and five days, and follow-up after the sale. The full system, step by step.
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One useful idea for the way you sell cars.
An email every Wednesday from David Koznicov on automotive marketing, buyer experience and sales systems.