Automotive Insights
Practical notes on how dealerships attract buyers, handle enquiries and build better sales processes. Explore workflows, useful resources and examples of the work.
Resources
Tools and checklists you can use in your own operation. Each resource is built around a specific task, with examples and a clear next step.
- ResourceChecklist
Six Qualifying Questions
Six questions to understand a vehicle enquiry and prepare a useful next step. Includes a conversational version, a handover template and a simple way to decide what needs attention.
Read the questions - ResourceChecklist
Weekly Account Check
A practical checklist for reviewing campaigns, vehicle pages and the enquiries they produce. Use it with your team or your agency to turn a report into clear next actions.
Open the checklist - ResourceNewsletter
The Walkaround
One useful idea for the way you sell cars, from David Koznicov's weekly email.
Join The Walkaround - ResourceInteractive tool
Live Enquiry Demo
Use a sample brief to see how vehicle preferences and available information can shape a prepared response.
Explore the demo - 25 Jun 2026AI
Integrating AI tools into business processes: where to start
AI isn't a magic wand — it's a tool that amplifies existing processes. Here's a practical framework for where to start.
Read - 25 Jun 2026Automation
How automated follow-up in 5 minutes doubles lead conversion
Response speed is the biggest hidden lever in sales. Here's how to set up a system that responds within 5 minutes — with no manual work.
Read
One useful idea for the way you sell cars.
A weekly email from David Koznicov on automotive marketing, buyer experience and sales systems.