The enquiry that came in on Saturday at 22:14 gets answered at 22:15.
Buyers send enquiries when they have time, which is evenings and weekends. Your salespeople answer when they have time, which is Monday. The gap between those two is where the sale goes to a competitor. I build the workflow that closes it: every enquiry read, matched to your stock and answered within minutes, in your tone.
- A reply within minutes, at any hour, in your tone
- Three matching cars from your live stock in the first message
- Six questions that sort buyers from browsers
- Hot enquiries go straight to a salesperson to call now
No commitment · Reply within 24h · One client per region
Four things that happen to a Saturday enquiry today.
It waits until Monday
Thirty-nine hours in an inbox. The buyer wrote to three dealers. One of them answered in ten minutes.
It gets a template
"Thank you for your enquiry, a colleague will be in touch." No car, no price, no reason to wait for you.
It goes to the wrong person
Forwarded twice, answered by whoever was free, without the context of what the buyer asked.
It is never followed up
One reply, no answer, filed. Nobody checks in on day two or day seven. The buyer bought elsewhere on day four.
Time your own reply. Most dealerships never do.
Here is the test I run on every dealership before we talk. I send an enquiry through their own website on a Saturday evening, a real one, for a car they have in stock. Then I wait.
The reply usually arrives Monday, sometimes Tuesday. Some never arrive. By then that buyer has written to three other dealers, and one of them answered in ten minutes.
For those who don't know: the research on lead response time says the same thing in every industry. Answer in the first minutes and you reach the buyer. Answer in an hour and you are one of several. Answer on Monday and you are the follow-up nobody remembers.
Reads the enquiry, finds the cars, writes the reply.
You choose how much it sends on its own, and how long it waits. A reply that lands in four minutes reads like a person who was at their desk.
- 10 min
Enquiry arrives
From your website, mobile.de, AutoScout24, WhatsApp or email. The workflow reads make, model, year, budget and kilometres.
- 2~1 min
Three matching cars from your live stock
The closest matches, with prices and links. If the exact car is gone, it says so and offers the alternatives.
- 3<5 min
Reply drafted in your tone, sent or approved
Trained on your own past replies. Starts in draft mode, a person presses send. When you trust it, it sends on its own.
- 4Ongoing
Qualified, routed, followed up
Six questions score the buyer. Hot ones go to a salesperson to call now. The rest are chased on day two and day seven.
Built for some dealerships. Not for all of them.
This is for you if
- You get enquiries outside working hours and they wait
- Your salespeople spend their mornings searching stock and typing the same reply
- You sell across borders or languages and every enquiry needs a different tongue
- You want to keep a person on the send button, at least at first
Probably not, if
- You get five enquiries a month and answer each one personally within minutes
- You want a chatbot widget on the website instead of a reply in the buyer's inbox
- You would rather the AI guessed at registration, VAT or delivery dates (it does not)
The same enquiry, two dealerships.
| Today | With the system | |
|---|---|---|
| Saturday 22:14 enquiry | Read Monday 9:12 | Answered 22:18, with three cars |
| First message | "Thanks, we will be in touch" | Three matching cars, prices, links, in your tone |
| Who answers | Whoever is free, no context | Same workflow every time, salesperson steps in when it is hot |
| Qualification | By feel, on the phone | Six questions, scored, routed |
| Day two, day seven | Nothing | Automatic check-in, then alternatives |
| Three years later | Nothing | A replacement message when the car is due |
Automated sequences with an AI reply within 5 minutes.
A 14-day test: the AI first drafts a reply to each enquiry, then moves to automatic sending. Response time dropped from hours to minutes, and the same ad budget produced more conversations, because the buyers who wrote in the evening were still there in the morning.
14-day test (draft, then automatic sending). Results vary by scope and market.
A reply workflow trained on your team, wired into your inbox and CRM.
- Every channel connected: web form, email, portals, WhatsApp
- Live stock feed so the reply always offers real cars
- Tone trained on your own past replies, corrected by your team
- Draft mode first, automatic sending when you say so
- Six-question qualification with scoring
- Hot enquiries routed to a salesperson with a call-now note
- Day-two and day-seven follow-up, replacement-cycle message
- Everything written into your CRM as it happens
What it replaces
- The Monday morning of manual replies
- A BDC or a reception shift just to answer email
- The chatbot widget nobody uses
A fixed price for the build, then a monthly fee that is a fraction of one salesperson's salary. Setup is usually a week. The exact number depends on enquiry volume and how many channels we connect, and you get it in writing after the free analysis.
Send an enquiry to your own site.
This is the fifth check of the five, and the one that changes the most. You need a phone and a private email address.
Ten-second check
Time your own reply, on a Saturday evening.
- 1Open your website on your phone, pick a car, and send an enquiry with a private email address.
- 2Note the time.
- 3Note the time the first reply arrives. Not the auto-confirmation, the real answer.
If it is under five minutes, you are already ahead of most of the market. If it is Monday, the form below is the fix.
First I time your reply. Then we talk.
- 1Within 24h
I send an enquiry to your site and time it
Plus a look at where your enquiries arrive today and how your team replies. No access needed for this step.
- 2Day 2 to 3
A 20-minute call with the number
Your reply time against the dealerships I have measured, what the workflow would do with your stock, and which channels to connect first.
- 3Week 1
Draft mode live within a week, or nothing
If it makes sense, you get the scope and the exact price. The workflow starts in draft mode, your team corrects it, then it sends on its own.
Questions about the AI reply.
With me you're a client, not a number.
I'm David Koznicov, founder of DK Media. I lead each engagement personally, from the initial review to the monthly management. You get one plan and a clear split of responsibilities: I run the agreed system, you provide the offer, the data and the sales conversations.
From Growth Review to monthly management
- 01
Growth Review
Business model, bottlenecks, available data and whether working together makes sense.
- 02
Plan and proposal
Scope, infrastructure gaps, costs and responsibilities.
- 03
Setting up the foundation
Access, tracking and any projects needed. Timing depends on the actual scope.
- 04
Monthly management
Delivering priorities, reviewing enquiry quality and adjusting.
- 05
Review after 90 days
Results, economics and whether expanding makes sense.
The first 90 days are for setting up, learning and improving. They are not a guaranteed payback period or a mandatory contract term; terms are set in the proposal.
The rest of the system
Let's find what's currently limiting your path to sales.
Tell me where you are today. I'll get back to you to arrange the Growth Review.
PS: The importer who runs this chose to keep a person on the send button. Nobody is forcing full automation on you. The time saved is still seventy percent.