01
Selling from stock.
Help buyers discover the vehicles available, understand the offer and reach the right person with the vehicle details attached.
For premium vehicle importers
Turn a buyer's brief into a clear next step.
Keep vehicle preferences, matching options and follow-up connected so your team can move each conversation forward with the right information.
A note from David
Yourmarginismadeinsourcing.
Findingtherightcarabroad,checkingitandbringingithome.
Theenquiriesarewherethetimegoes.
Abuyersendsabrief:themodel,theyear,thebudget,thecolourtheywant.
Someonesearchesthelistings,typesareplybyhandandhopesitgoesoutbeforethebuyerasksanotherimporter.
ByMondaymorningtheinboxisfullagain.
ThisiswhereIcomein.
Ibuildtheworkflowthatreadsthebrief,pullsmatchingvehiclesfromlivelistingsandpreparesareplyinyourtone.
Apersononyourteamstilldecideswhatgetssent.
Thesite,thecampaignsandthefollow-upfeedthesameprocess,sonobriefgetslostbetweenthem.
Iknowthisbusinessfromtheinside.
Myflagshipprojectisadealershipimportingcarsfromabroad:livestockonthesite,theCRM,GoogleandMetaandtheemailflows,allconnected.
Thesameenquiryworkflowrunsthedemoonthissite,soyoucantryitbeforewespeak.
So,whatdoyousay?
Sendmehowabuyer'sbriefreachesyoutoday.
IfIcanhelp,IwilltellyouwhereIwouldstart.
IfIcannot,Iwilltellyouthattoo.
David KoznicovDKMEDIA
Two ways of selling
02
Sourcing to order.
Structure the brief, capture the buyer's priorities and keep the conversation organised as options change.
The workflow
From enquiry to a prepared conversation.
Capture the buyer's requirements. Organise the relevant vehicle information. Prepare a response for review. Record the next action and keep the follow-up visible.
The exact workflow depends on your sources, access and sales process. Vehicle availability and commercial terms remain subject to verification by your team.
The limits
Your sourcing expertise stays at the centre.
The system supports marketing, information handling and communication. Your team retains responsibility for vehicle checks, supplier relationships and the commercial decision.
The Five Gears: Generate demand, Engage buyers, Activate opportunities, Recover opportunities, Scale what works.
