01
Which vehicle are you considering, and what matters most to you?
Capture the exact vehicle or the preferred model, specification and priorities.
Resource
Give your sales team a better starting point.
Six questions to understand a vehicle enquiry and prepare a useful next step. Includes a conversational version, a handover template and a simple way to decide what needs attention.
Read the questions below or get the one-page version for your team.
The six questions
02
When would you ideally like to have it?
Understand timing without treating an early-stage buyer as irrelevant.
03
What price range would you like us to work within?
Clarify whether the figure includes the items your business needs to account for.
04
Do you have a vehicle to part-exchange?
Record the basic details needed for the next conversation. Request documents only when they are actually required.
05
Where are you based, and would you prefer a visit or a remote discussion?
Use the answer to prepare a practical next step.
06
What would you need answered before moving forward?
Identify the uncertainty that matters to this buyer, then agree how and when to respond.
How to use them
Use these as prompts in a conversation. Start by answering the buyer's original question, then ask what is needed for the next step. Adapt the wording to your stock, market and buying process.
Status labels
- Ready for next action
- Needs clarification
- Nurture with permission
- Outside current scope
Handover template
- Vehicle / brief:
- Must-have requirements:
- Timing:
- Price range and assumptions:
- Part-exchange:
- Location and preferred contact:
- Open question:
- Assigned salesperson:
- Agreed next action and time:
Get the one-page version for your team.
The questions are useful when the answers reach the right person. If your team is still copying them between inboxes, that handover is worth reviewing.