Resource
Know what changed in your marketing this week.
A practical checklist for reviewing campaigns, vehicle pages and the enquiries they produce. Use it with your team or your agency to turn a report into clear next actions.
The checklist
- 01
Are we promoting vehicles and offers that are still relevant?
Write downA sold vehicle, a changed offer, a broken feed
- 02
Where did this week's spend go?
Write downChannel, campaign, agreed budget and the variance
- 03
Which search terms or placements need review?
Write downAn example query, its intent and the proposed change
- 04
Does the landing page answer the promise in the ad?
Write downA mismatch in the promise, the vehicle or the next step
- 05
Did the enquiry reach the right place?
Write downOne marked internal test, agreed with the team
- 06
Can sales identify the source and vehicle interest?
Write downDetails missing at the handover
- 07
Which enquiries became useful conversations or appointments?
Write downThe agreed definitions and the known outcomes
- 08
What changed, who owns the next action and when will it be reviewed?
Write downOne priority task, the person responsible, the date
Compare like with like. A different stock mix, budget or season can change the result. Use the checklist to identify questions and actions, then investigate before attributing a change to a single cause.
