01
Which car, and what matters most?
The exact car, or the model, spec and priorities.
Free resource
Better enquiries. Better weeks.
Six questions for every enquiry, a handover template, and eight checks for every Monday.
Six questions
For every enquiry
Handover template
Nothing lost between people
Eight weekly checks
For your ads and your team
Dealers and importers
Stock or sourced to order
Part one
Six questions before the first call.
02
When would you like it?
Timing, without writing off an early buyer.
03
What price range works?
And what the figure includes.
04
Is there a trade-in?
The basics now. Documents only when needed.
05
Visit, or talk remotely?
Where they are and how they prefer to meet.
06
What do you need answered first?
The one doubt that holds this buyer back.
The handover
Pass it on complete.
Ask the questions in conversation, after answering the buyer's own question first.
Then hand the answers over in one place, so the next person starts where the last one stopped.
Handover template
- Vehicle or brief
- Must-haves
- Timing
- Price range
- Trade-in
- Location and contact
- Open question
- Salesperson
- Next action and time
Part two
Eight checks, every Monday.
- 01
Are the cars and offers we promote still available?
- 02
Where did this week's spend go?
- 03
Which search terms or placements need a look?
- 04
Does the landing page keep the ad's promise?
- 05
Did every enquiry reach the right person?
- 06
Can sales see the source and the car of interest?
- 07
Which enquiries became real conversations?
- 08
What is the one priority for next week, and who owns it?
Get the one-page version.
Want us to run it with you?
On a call we go through your enquiries and your ads together, and tell you what we would change first.